When I sold Fanatic Software in 2016 I made an internal vow to myself that I would no longer deal with Apple and Google’s autocracy in app development; wondering if they would ban my app or spend months keeping up with all of the latest architectural changes instead of features my customers wanted. I didn’t want my livelihood to depend on the largesse of a major corporation like Apple. I then spent the next 6 years working in location intelligence, robotics, AI systems, enterprise services, and more.
Today listening to Apple engineers talk through all the new capabilities in Swift, Xcode 6, and visionOS 2.0 – I’m feeling my passion for mobile development get reignited. What I love about Apple is that instead of just thinking about tech – they think about what people want to do with their devices. Yes…this does mean they are rarely on the cutting edge and definitely not on the bleeding edge of end-user capabilities, but what they do offer is really well thought through. Things like the table-top kit is a purpose-built API that did not need to be built, but Apple did it because it’s a common use case for visionOS and one they want to encourage. Their enterprise AIs like barcode scanning, or room-scale anchoring APIs look really interesting in some of the projects I used to be a part of.
Just thinking about what I can build or lead a team building…excites me. Now I have to think about how to make that happen…